Donald Trump
The Ownership Wars: Who Owns YouDonald Trump is portrayed as the decisive embodiment of the book’s argument that elite rule survives by persuading ordinary people to mistake an elite representative for an enemy of the elite. He is described as a multibillionaire, property magnate, and President of the United States whose public identity as an outsider conceals his membership in the 1%, the Ownership Class, and whose theatrical politics converts resentment against abandonment into loyalty to inherited wealth and concentrated power.
Identity and Class Position
Donald Trump’s defining identity in the book is not that of a self-made popular champion but of a senior member of the economic elite. According to the account, he estimated his wealth at more than ten billion dollars and possessed a vast property portfolio, while refusing to disclose his tax affairs to the people over whom he served as President. This combination is presented as decisive: a man with immense wealth and extensive property cannot plausibly be treated as an opponent of the Ownership Class whose rule George Carlin condemned.
The book stresses that Trump’s class position is rooted in inheritance, nepotism, and cronyism rather than meritocratic achievement. It states that he inherited around $300 million from his father and that, in 1974, he began with $40 million when he became president of his father’s real-estate company. The point is not merely that Trump possessed money, but that his life contradicts the mythology of autonomous ascent through talent and effort. He took over an existing family business and inherited a fortune after his father’s death; the book therefore casts him as the opposite of a meritocrat and as a product of the hereditary principle it seeks to abolish.
This inherited advantage is sharpened by the account of his business record. In a rentier-capitalist environment, the book argues, even a person of limited ability can continue to accumulate wealth when supplied with family capital and social connections, yet it also notes that Trump went bankrupt six times. His refusal to release his tax returns is treated as part of the same pattern. Rather than an incidental act of privacy, it appears as the concealment of information that might expose the financial structure behind his public claims and the distance between his image and his material history.
Populist Disguise and the Two Elites
Trump’s political success rests on a distinction the book regards as manufactured: the existence of a liberal elite supposedly opposed to a conservative or popular movement, while the deeper unity of the Ownership Class remains hidden. The book insists that there is only one overarching elite, the 1%, even though elites are theatrically divided into liberal and conservative political, media, economic, cultural, and other factions. Trump, as a member of the economic elite and also of the conservative political and media elite, can therefore present his conflict with liberal politicians and media figures as a war against “the elite” without challenging elite ownership itself.
Bernie Sanders is quoted as observing that Trump attracted people who felt forgotten by economic and political elites, and the book accepts the reality of that abandonment while rejecting Trump as its remedy. The grievance is genuine, but the proposed representative is structurally opposed to the people who experience it. Trump’s supporters are said to accept an elite with which they have no fundamental objection—the obscenely rich—while directing their anger toward liberal institutions and cultural enemies. Their apparent revolt becomes a way of defending the class hierarchy that produced their insecurity.
The book describes this as a form of false consciousness and Doublethink: supporters can claim to oppose the elite while placing one of its most prominent members in the White House. Trump’s performance succeeds because it divides resentment into competing targets. Instead of uniting the 99% against ownership and plutocratic power, the political spectacle persuades them that the relevant enemy is a rival elite, while Trump’s own position remains protected.
Political Program and Historical Allegory
The Trump insurgency is interpreted as a return to far-right conservative rule, described as “The Confederacy: The Sequel,” grounded in racism, white supremacy, and ultra-plutocracy. The comparison is presented as a historical and ideological analogy rather than as a neutral description of policy. Trump’s appeal is linked to opposition to non-white immigration, the proposed Wall aimed at Mexicans, support for police power understood by the book as harassment of Black people, and the promise to make the United States “great again” by evoking a period before Black civil rights victories.
Within this framework, Trump’s racial rhetoric does not abolish hierarchy; it rearranges the position of people already subordinate within it. The book argues that many white supporters do not reject rule by a wealthy elite if that elite guarantees them a higher status than non-white people. Their rebellion is consequently characterized as a revolt against lower-ranked groups rather than against masters. Trump’s “dog-whistle” politics is said to make that arrangement emotionally legible: white supporters can feel restored to pride without receiving economic power or genuine equality.
The book contrasts this politics with Jacobin meritocracy, positive liberty, social capitalism, and the ending of plutocratic rule. It argues that equal opportunity cannot exist while the hereditary elite remains dominant, and it treats Trump’s elevation as evidence that the 99% can actively reproduce the power of the 1%. The resulting political contradiction is central to the character: Trump is promoted as a revolutionary precisely because he is an unusually clear beneficiary of the order supposedly being overthrown.
Spectacle, Performance, and Authoritarian Ambition
Trump’s power is inseparable from theatricality. Like actor Ronald Reagan, he is described as playing the part of President; the text repeatedly identifies him as a showman whose public career involves selling an image of Donald Trump. His own formulation, “The show is Trump, and it’s sold-out performances everywhere,” is used to define the relationship between personality and politics. The Presidency becomes not only an office but a stage on which wealth, celebrity, grievance, and command are fused.
This performance has a political consequence. Because Trump’s conflict with liberal political and media elites is staged as a personal struggle, supporters can experience spectacle as resistance even when the underlying economic order remains intact. The apparent outsider is produced by the same culture of celebrity and commercial display that makes elite power attractive. Trump’s flamboyance does not conceal his elite status by accident; it turns that status into a dramatic product.
Bernie Sanders’s warning gives the character’s endgame a darker direction. Sanders argues that Trump seeks a nation moved significantly toward authoritarianism, with extraordinary presidential powers exceeding constitutional provision and the values of the American people. The book condenses that warning into the image of Trump wanting to become “Trumpler,” a dictator of America. The danger is therefore both political and economic: authoritarian concentration of executive power would accompany policies benefiting the 1% at everyone else’s expense, making grassroots resistance the necessary counterforce.
Narrative Function and Critical Significance
Trump functions as a test case for the book’s theory of consent. The master–slave dialectic is introduced through Hegel’s account of two self-conscious beings, one risking life to seize power and the other surrendering to preserve life. Trump is not presented as a literal re-enactment of that encounter, but as a modern figure through whom the book examines how domination can be accepted by those who remain materially subordinate. His supporters are not forced to mistake him for an outsider; they participate in sustaining the illusion.
The book also connects Trump to the ideological machinery represented in John Carpenter’s They Live. That film depicts a hidden signal that produces false consciousness, conceals an elite’s true nature, and prevents the masses from seeing their subordination. The book argues that the film’s aliens symbolize yuppie followers of Ronald Reagan and unrestrained capitalism, not Jews or the Illuminati. Trump occupies a comparable symbolic position: the visible performer whose spectacle masks the class relations beneath it. The sunglasses in They Live are described as a critique of ideology because they reveal dictatorship within apparent democracy; Trump’s significance lies in how completely his supporters are said to refuse those glasses.
The proposed remedy is institutional as well as ideological. The book advocates a 100% inheritance tax as a direct means of ending dynastic wealth and says that, had such a tax existed for the previous century, Trump would have been spared as a product of inherited privilege. It also calls for a positive-liberty state capable of ending the Confederacy as a mental entity, not merely the historical Confederacy as a physical one. Trump thus becomes more than an individual politician: he is the recurring image of hereditary power, racialized status, capitalist domination, and political theater joined together.
In the book’s final evaluation, Trump does not oppose the elite but supplies it with a new popular mythology. He offers neglected citizens a language of revolt while preserving the class structure that neglects them, offers racial precedence in place of economic liberation, and offers spectacle in place of transparency. His decisive narrative role is to show how the Ownership Class can win not only through direct control, but through the enthusiastic identification of the subordinated with one of its most conspicuous representatives.


